By Sarah Ponczek

(Bloomberg) — With the U.S. economic expansion getting longer and longer, nervous investors are pouring money into funds tracking the investment factor known as “quality.” It’s a category whose composition has changed.

Gone are the days when having a rock-solid balance-sheet meant you made food, sold clothes or built industrial infrastructure. Now, technology firms are king, with chip manufacturers overrunning the list. The rules are the same — quality denotes a high return on equity, low debt and lots of free cash flow. But the businesses that qualify have evolved.

“These tech companies have kind of grown up and they meet the criteria,” said Nick Kalivas, senior equity product strategist for Invesco Ltd.’s ETF business. “They’re still more cyclical than kind of the old-school quality, so that’s a really interesting dynamic that has surfaced.”

For bubble-watchers, it’s another example of how much the market has changed since the dot-com days. Agents of volatility back then, computer and software makers now are some of the oldest and most profitable firms around. Their contribution to the S&P 500’s overall earnings has quadrupled in two decades.

Smart-beta ETFs that focus on quality stocks have taken in $3 billion in 2019, the best half-year period on record. As investors question the staying power of the bull run and economic cycle, finding companies with sound finances and profitability has become a priority.

The $1.5 billion Invesco S&P 500 Quality ETF, which trades under the ticker SPHQ, devotes more of its cash to technology stocks than any other sector. A Bloomberg Portfolio analysis shows the fund’s tech allocation has steadily risen over the past decade, and now the ETF holds just about double the amount of tech stocks it did at the end of 2009.

While much of that is in software and services, semiconductor stocks also have a bigger role. For years, Linear Technology Corp. was the lone semiconductor company that met the criteria for inclusion in the Invesco quality fund. Now there are seven, with popular names such as Applied Materials Inc., Intel Corp., Qualcomm Inc. and Texas Instruments Inc. making the cut. Linear was acquired three years ago and no longer exists.

But the inclusion of more cyclical stocks also means the quality factor is experiencing a “step up” in risk, Kalivas said. Tech stocks are by nature higher-beta than their predecessors and that could amplify volatility going up and coming down. At the same time, “it’s hard to get fired for having something that returns a lot on equity, has low debt, and generates a lot of cash,” he said.

Volatility has been friendly to quality owners in 2019. The Invesco S&P 500 Quality ETF is up 20% year-to-date, outperforming the broader S&P 500 Index, juiced by the 29% gain in technology stocks. Data compiled by Bloomberg shows that among the five stocks with the most influence on SPHQ, three were tech companies.

Whether or not the makeover provides support when the stock market is falling is yet to be seen.

“If the academic research plays out, that’s exactly what should happen,” Kalivas said. “They should not have that big downside, their ability to generate cash should support them.”

To contact the reporter on this story:

Sarah Ponczek in New York at [email protected]

To contact the editors responsible for this story:

Jeremy Herron at [email protected]

Chris Nagi

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